User:Sandcrappayful1972

William (Bill) Bernbach was born in The big apple City in 1911, the same calendar year as that other good copywriter, David Ogilvy. Bernbach was one with the founders of Doyle Dane Bernbach (DDB) and will go down in history because the very first man to employ copywriters and art directors in teams.

Born inside the Bronx, Bernbach earned a BA degree from New york University, majoring in English. Soon after he graduated, he ran the mailroom at Schenley Distillers during the Depression. When he idly penned an advert for Schenley's American Cream Whiskey, he was moved smartly in to the marketing department.

Leaving Schenley in 1939, he ghost-wrote for Grover Whalen, head of your 1939 World's Fair, before joining the William Weintraub marketing agency. After active service in Planet War 2, he joined Grey Advertising, moving from copywriter to inventive director.

It had been in 1949 when he met Ned Doyle and Mac Dane and the trio founded the massive agency in Manhattan still known right now as DDB.

Right here, Bernbach was a copywriter from the start. His creativity aided to boost billings from around US$1 million to over US$40 million when he retired. When he stepped down in 1976, DDB was the 11th-largest ad company in the US.

Items from Bernbach's portfolio stand as totems amongst the classic campaigns in marketing history. He developed the 'We try harder' marketing campaign for Avis Car Rental. For Levy's Rye Bread, he arrived up with 'You Don't Have to become Jewish to Love Levy's' and the 'Think small' and 'Lemon' ads for Volkswagen.

Bernbach's legacy like a excellent New york copywriter will probably be his creativity and his offbeat thoughts that had their roots in simplicity. Perhaps his greatest accomplishment, though, was in pairing up copywriters and art directors into teams, exactly where previously they had labored as separate departments. It's a model that survives at this time among even the most humble marketing agencies.

Bernbach was properly recognised for his advertising work. He produced the Copywriters' Corridor of Fame in 1964 and the American Advertising Federation Hall of Fame in 1976. He won The Guy of the Year Advertising Award two years running. He was also named Best Marketing Company Executive in 1969 and won the American Academy of Achievement Award in 1976.

At this time, Bernbach's name has been introduced to the attention of a whole new audience, by means of the AMC TV series, Mad Men, based around the fictional 60s advertisement agency, Sterling Cooper. The programme makes several references to Bernbach and his radical tactics that challenge Sterling Cooper's orthodox style.

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